Founded in Australia by a designer whose love of craft traces back to her grandmother’s sewing room, Floure was born from a simple but radical belief: that a wedding gown should feel like it was made for you — not for a market. When Flourenchia found herself planning her own wedding and couldn’t find what she was looking for, she built it. Floure became her answer to an industry that had forgotten the soul of the dress.

Every gown is imagined in Australia and brought to life by artisans who share her devotion to detail — hand-pleated fabrics, fine silks, laces finished by hand. The result is something rare: a gown that is both modern and deeply intimate, shaped by couture technique and a lineage of patience.

Floure doesn’t just design gowns; they design heirlooms.